From First Conversation to Ongoing Growth
Good campaigns are the product of a good process. Here is exactly how we work, step by step, and what we need from you at each stage.
How a Zekah Growth Partnership Runs
Discovery
We start with a conversation about your services, service area, current marketing, average job value, and what a good month looks like for you. This is also where we tell you honestly whether we think we can help.
Access and Onboarding
We collect the details and access needed to work properly — Meta Business Manager, Facebook Page, Instagram, brand assets, and how you want leads delivered. The checklist below covers everything we typically ask for.
Strategy Development
We put together the campaign direction: offer positioning, audience and geographic targeting, budget approach, creative angles, and the content direction for your pages.
Campaign and Content Preparation
Ad copy, creative concepts, lead forms, and the first round of social content are prepared and sent to you for approval before anything goes live.
Launch
Campaigns go live inside your ad account and publishing begins on your pages. Lead notifications are tested so inquiries reach your team the moment they arrive.
Monitoring
We watch delivery, spend pacing, and early performance closely during the opening period, when problems are cheapest to catch and fix.
Testing and Optimization
Audiences, creative, and messaging are tested in a structured way. Budget shifts toward what performs. Tired creative is replaced with new iterations of what has worked.
Reporting and Collaboration
You receive clear updates on spend, leads, and cost per lead, along with what changed and what we recommend next. Your feedback on lead quality feeds directly back into step seven.
What We'll Ask For at Onboarding
Having these ready makes launch considerably faster. If some items are missing or do not exist yet, that is normal — we will work through them with you.
About Your Business
- Business details
- Service areas
- Main offers
- Target budget
Assets & Access
- Brand assets
- Existing Facebook and Instagram access
- Meta Business Manager access
- Website or funnel details
Operations
- Lead notification details
- Past performance, if available
- Approval contacts
A Realistic View of Timing
Before Launch
Most accounts move from onboarding to live campaigns within roughly one to two weeks, depending on how quickly access and assets come together.
The Learning Period
Early results move around while campaigns gather data. Decisions made too early on too little data usually cost more than they save.
Ongoing
Once there is meaningful data, work settles into a rhythm of testing, optimizing, publishing, and reporting.
Timelines vary depending on account history, access, asset availability, budget, market, and Meta's own review processes.
Want to Walk Through This for Your Business?
Book a strategy call and we will map the process against your service, market, and goals.