Advertising, Content, and Strategy Under One Team
Every service below is delivered by the same team, working from the same strategy. Nothing is handed off to a separate department that has never seen your account.
Meta Ads Management
Facebook and Instagram campaigns built to generate lead opportunities for your service — planned around your offer, your service area, and the customers you actually want. Campaigns are actively managed, not launched and left alone.
Strategy
Campaign direction built around your service, offer, location, budget, and ideal customer before any spend begins.
Campaign Setup & Launch
Structured campaign, ad set, and ad builds inside your Meta Business Manager with proper objectives and tracking.
Ad Copywriting
Primary text, headlines, and calls to action written for service-business buyers, not generic ecommerce templates.
Lead Forms
Instant lead forms set up with qualifying questions so the inquiries you receive are more useful to your team.
Audience & Geographic Targeting
Targeting built around your real service radius, with audience testing to find where response is strongest.
Creative Strategy & Direction
Concepts, angles, and creative direction for the images and video used in your campaigns.
Campaign Monitoring
Ongoing review of delivery, spend pacing, and performance so problems are caught early.
Budget Management
Budget allocated toward what is working and pulled back from what is not, within the limits you set.
Testing & Optimization
Structured testing of audiences, creative, and messaging so performance has a path to improve.
Performance Reporting
Clear reporting on spend, leads, cost per lead, and what changed during the period.
Cost-Per-Lead Monitoring
Cost per lead tracked over time so you can see the direction, not just a single snapshot.
Lead-Quality Review
Where your team shares feedback on lead quality, we use it to refine targeting and messaging.
Creative Strategy
Most campaign performance comes down to what the ad says and how it is framed. This is the work behind that — the angles, the hooks, and the iterations that follow what the market responds to.
Hooks
Opening lines and visual hooks designed to stop the right person in the feed.
Advertising Concepts
Distinct creative concepts to test, rather than one idea repeated in slightly different formats.
Offer Communication
How your offer is positioned and explained so it is easy to understand and act on.
Static Creative Ideas
Image and graphic concepts built from your job photos, service details, and brand assets.
Video Direction
Direction and scripting guidance for simple video content you or your team can capture on site.
Iterations
New versions of what is working, so a winning angle gets extended instead of burning out.
Creative Testing
Planned tests with enough structure that the results actually tell you something.
Performance Learning
What we learn from each test feeds the next round of creative and the organic content plan.
Paid & Organic Coordination
Ad messaging and page content kept aligned so the two reinforce each other.
Reporting & Collaboration
You should always know what is being spent, what is coming in, and what we plan to do next. Reporting is written in plain language, not platform jargon.
Campaign Updates
Regular updates covering spend, results, and the changes made during the period.
Lead-Quality Feedback
A two-way loop — your team tells us which leads were worth having, and we adjust.
Cost-Per-Lead Trends
Performance tracked over time so decisions are based on direction, not one bad day.
Creative Performance
Which angles, hooks, and formats are earning results, and which are being retired.
Recommendations
Clear next steps — budget, creative, targeting, or offer — with the reasoning behind each.
Direct Communication
You talk to the people running your account, without a layer of account managers in between.
What's Not Included
Being clear about scope prevents the most common source of friction in marketing partnerships. These items sit outside standard service unless separately agreed.
- Advertising spend — paid directly to Meta by you
- Sales calls with your prospects
- Closing leads on your behalf
- Full customer-service management
- Daily community moderation
- On-location photo or video production
- Unlimited revisions
- Website rebuilding unless separately agreed
- CRM automation unless separately agreed
- Guaranteed sales or revenue
Not Sure Which Pieces You Actually Need?
That is usually the right question to start with. Tell us about your business and we will give you a straight answer.
Facebook & Instagram Management
Consistent social media content based on your brand, services, promotions, available assets, and business goals. The aim is a page that looks active and credible when a potential customer checks you out after seeing an ad.
Facebook Page Management
Your page kept current, organised, and presentable, with content published on an agreed schedule.
Instagram Management
A consistent grid and feed presence that matches your brand and the services you want to promote.
Content Planning
A planned content direction agreed in advance, so posting is intentional rather than reactive.
Caption Writing
Captions written in your brand's voice, focused on your services, offers, and the customer's question.
Branded Post Creation
Branded graphics and post designs created from your assets, colours, and service information.
Scheduling & Publishing
Approved content scheduled and published so your pages stay active without you managing it.
Cross-Platform Repurposing
Suitable content adapted across Facebook and Instagram to get more value from each asset.
Consistent Page Presence
A steady, professional presence that supports your paid campaigns rather than contradicting them.
Page Presentation
Profile details, service information, and page basics kept accurate and complete.