Strategy Is Important. Proof Matters More.
We would rather show you an empty section than a fabricated one. Case studies appear here as accounts reach meaningful volume and clients approve publication.
Why This Page Isn't Full of Screenshots
A lot of marketing websites fill this page with numbers that cannot be traced to a real account, a real period, or a real client. We have chosen not to do that.
Everything published below will be actual data from live accounts, shared with client permission, with the context needed to judge it fairly — the market, the budget, the offer, and the timeframe.
Verified Only
Figures come from Meta Ads Manager and client-confirmed outcomes, not estimates.
With Full Context
Budget, timeframe, market, and offer are shown alongside every result.
Anonymized When Needed
Where a client prefers privacy, we publish the industry and market without naming the business.
What the Work Actually Looks Like
Ahead of published client results, here is the work itself — how we build a campaign, and the reporting you receive once it is running.
How We Build a Campaign
An example of how we structure campaigns, ad sets, and budgets inside Meta Ads Manager — objectives, targeting, and budget control set up properly from the start.
Open full size →What Your Reporting Looks Like
A sample of the reporting format clients receive, covering spend, results, and cost per lead — written in plain language rather than platform jargon.
Open full size →These are examples of our setup and reporting process, shown to illustrate how we work. They are not a claim of results for any particular business.
What We Track and Report
These are the measures we work from on every account, and the ones that will appear in published case studies.
Campaign Metrics
- Amount spent
- Leads generated
- Cost per lead
- Click-through rate
- CPM and reach
Business Outcomes
- Lead quality feedback
- Appointments booked
- Sales where verified by the client
- Trends over time
Creative & Content
- Creative performance by angle
- Winning hooks and formats
- Organic content activity
- Page growth and engagement
The Case-Study Framework
Every case study published on this page will follow the same structure, so you can compare like with like rather than reading a highlight reel.
Case Study Structure
Each published case study will include the following fields:
Reserved
A construction or home-service account case study will be published here once results are verified and approved.
Reserved
A second account case study covering a different industry and market.
Reserved
An anonymized case study for a client who prefers not to be named publicly.
Evidence We'll Publish Here
Leads Generated
Verified lead volume by account and campaign period, with the budget behind it.
Cost-Per-Lead Improvements
Before-and-after figures showing how cost per lead moved during optimization.
Creative Examples
Ad creative and organic posts from live service-business accounts.
Testimonials
Written feedback from clients, published with their approval.
Industries Served
A record of the service categories and markets we have worked in.
Client Case Studies
Full write-ups following the framework above, published once results are verified.
Disclaimer: Results vary depending on the market, offer, advertising budget, competition, follow-up process, and other business factors. Past performance does not guarantee future results. Any figures published on this page relate to specific accounts over specific periods and should not be read as a projection for your business.
Want to Talk Through Realistic Expectations?
On a strategy call we will walk through what performance could reasonably look like for your service, market, and budget — without inflated promises.